The first step to any successful project is our team spending time getting to know you, your company, your brand and your customers. A strong foundation has to be laid.
So it was with First Security. They have a particularly strong and well-established brand, so understanding it and their needs was a critical first step in laying the proper foundation.
Arkansas is a beautiful state, so rather than simply saying it, we wanted to show it. While the content is certainly what drives user engagement, we knew creating a compelling visual experience with large, beautiful imagery would be something that created an endearing user experience that best told the story of what makes Arkansas unique.
We approached this project—as we do all our sites—as if the primary place it’s going to be accessed is on a mobile device. With responsive design and a mobile-first strategy, we can assure a solid, reliable experience regardless of device context.
We did extensive research for apps (both native and on the web) designed for parents and it was hard to find anything that didn’t look incredibly dated and dowdy. Our goal was to push Branches’ aesthetics forward and cater to parents who wanted this kind of functionality, but with a more modern, satisfying visual experience.
There’s an app for that. And for that. And that. In a sea of apps and options, we knew we had to differentiate ourselves with a unique and fun user experience. One of the fun ways we did that was with an animated, outerspace-themed time traveling feature where you can fly—not just walk—down memory lane, viewing all your memories from throughout the years.
The site preceded the app’s completion and was initially used to gain valuable user feedback with a custom survey. Eventually, the site showcased features and teased the app’s launch.
AXPM does a lot of things for a lot of companies. So understanding all the moving parts was critical long before design & dev ever started in order to establish a firm foundation.
We took a considerable amount of time to make sure both teams were on the same page and that we understood the core objectives, business goals and strategies that the site needed to achieve.
One of the most important feature requests was an interactive visual piece that helped potential customers understand the universe of interconnected products that AXPM offers. We designed and built an interactive SVG animation, prominently featured on the home page, that the user could make fullscreen for an immersive experience.
Templatizing designs is at the core of designing and developing for a CMS. With this, we wanted to use modular parts that could come and go as needed by AXPM. We focused on swappable parts that wouldn’t break layouts if they weren’t needed for a certain pages or sections.
*This project was designed as a partnership between Artletic and AIGA Colorado. Perch was given permission to include the work here. Since the time of our work, the app design has changed slightly, so the app currently in the iOS app store isn’t completely reflective of our work.
Designing a brand is bigger than just a logo. A logo is simply a building block in a bigger consumer-facing strategy that includes app personality, typography, color scheme and brand values.
One of the unique aspects of this app is that it’s specifically targeted to designers, creatives and people who have keen visual sensibilities. So, getting the UI and UX right was of utmost importance. Our team scrutinized every view and every UI element to make sure it was not only beautiful, but clear and informative.
There’s plenty of content management systems out there, but we didn’t need a lot of bloat for the tasks necessary in upkeeping this type of app. So, we built a custom CMS and gave it a simple, uncluttered UI.
Communicating our ideas, philosophies and strategies begins with a strong, clear proposal. With any project—be it an RFP or a casual discovery meeting—we do our best to listen and mine what the core of the problem is and determine how we can best solve it. For RRM, our proposal helped show that we were attentive, creative and able to meet their needs.
You shouldn’t have to have an advanced degree in order to manage and load content into your website. With every site we build, we hook it up to a CMS (Content Management System) so that clients aren’t dependent on us to do the simplest of updates to the site.
This site is used constantly by thousands of daily commuters in Central Arkansas who are dependent on these systems. Because of that, seamlessly integrating a number of third-party services was the highest priority.
Most notably, we built fully custom systems using Google Transit, Syncromatics and NextBus APIs. These integrations had to be seamlessly built into the context of clean, branded interfaces on the Metro’s website.
Let’s work together. The first step is shooting us a quick message to let us know what you have in mind.
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When we design & build things for the web, we design for humans.
Not for screens. Not for devices. Not for clicks. But for humans.
This is the heart and soul of what we do. We work with everyone from mom-and-pops to startups to Fortune 500 companies to create websites that convert and build strong brand identity.View AXPM Case Study
An online presence is anchored by strong branding & identity. Increasingly, we've worked with our clients to produce modern branding that represents their values and brand philosophies.
Web app design & development is some of our favorite work and we always look forward to partnering with companies and brands to execute engaging and successful products.View Branches Case Study
First Security Bank’s tagline is Only in Arkansas, so we worked with them to design & build a consumer-facing website that showcases Arkansas.
Branches is an app for parents that lets them capture the moments, milestones & memories of their kids’ lives in a private way and share them with friends and family.
Perch was tasked with rejuvenating AXPM’s online presence with a website overhaul that communicated their progressive approach, whole-office solution and new software package.
Curated is an app that helps creative-minded people find restaurants, coffee shops, art galleries and other spots of interest that might otherwise be buried in services like Yelp.
Integrating closely with a massive rebranding effort, we worked closely with RRM to conceptualize and build the new online face of the METRO, a site that thousands rely on daily.
This Ryan has spent the last decade designing things for the web—from marketing websites to mobile applications to user interface/experience design.
HOME: LITTLE ROCK, AR
FAM: CHRISTEN & 3 KIDS (LUCY, OLIVE, MAX)
TV CHARACTER SPIRIT ANIMAL: WALTER WHITE
FIRST COMPUTER: BONDI BLUE IMAC G3
CLAIM TO FAME: PERFECT ATTENDANCE K - 12
90S 1-HIT WONDER: ‘HOW BIZARRE’ (OMC)
The other Ryan has been building web sites and apps since middle school, with a focus on interesting front-end experiences.
HOME: MANCH-VEGAS, NH
BETTER HALF: LEXI
TABS OR SPACES: TABS
FIRST APP: ATM FOR GAME CURRENCY
FAVORITE BAND: BRAND NEW
1915 S. CROSS ST.
LITTLE ROCK, AR 72206
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